Designing the
Digital Esri Event Experience
At Esri, attendee experiences span multiple platforms, tools, and moments - long before someone arrives onsite and well after an event begins. My work sits across this ecosystem, focused on creating continuity across systems that were not originally designed to work together.
Rather than owning a single product surface, I design within and across constraints to help ensure the end-to-end event experience feels intentional, clear, and connected for attendees.
My Role
UX Designer
Team
UX Lead, UI Designers, Copy Writers, Project Manager, AEM Authors
Core Skills
Cross-platform journey design, information hierarchy and content structure
Tool
Figma
The Event Attendee Journey
An Esri event experience includes:
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Marketing and informational pages built in AEM
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Registration and schedule building within RainFocus
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Onsite mobile app experiences through the third-party platform, Eventbase
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Physical-digital touchpoints like kiosks and agenda walls
Each system has different limitations, audiences, and goals. My role is to consider how decisions made in one space impact the experience in another, and to design with the full attendee journey in mind.
AEM Templates – Designing Within a System
Much of my work lives inside AEM (Adobe Experience Manager) templates used across multiple events and pages. Rather than designing one-off pages, I focus on improving the underlying structure that supports them.
Key contributions:
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Redesigned and refined existing templates to improve content hierarchy and clarity
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Ensured templates stayed organized, consistent, and up to date as event needs evolved
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Balanced flexibility for content with consistency for attendees
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Applied UX principles to improve scannability, wayfinding, and entry points across pages
This work required thinking at a systems level - small structural decisions had ripple effects across dozens of pages and events.
OVERVIEW PAGE | NEW DESIGN
BECOME A SPONSOR PAGE | NEW DESIGN
RainFocus – Applying UX in a Constrained Environment
RainFocus is a third-party platform that supports registration and schedule building, with limited flexibility around layout and interaction patterns. For example, a new RainFocus feature was approved to support session reservations. My focus was on designing how this feature fit into the broader event journey, particularly the transition from the marketing website to schedule building.
Rather than treating RainFocus as a standalone tool, I worked to ensure attendees were informed and prepared before they arrived there.
Focus areas:
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Designing a clear cross-platform handoff from the AEM marketing site to RainFocus
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Ensuring attendees understood when reservations were required before entering the scheduling experience
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Aligning language, expectations, and timing across AEM and RainFocus
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Supporting a smooth transition from information discovery to action
By connecting messaging and intent across platforms, this work helped reduce confusion and ensured attendees were ready to take action once inside RainFocus, even within the constraints of a third-party system.
Wireframes and flows of cross platform user journey from marketing site to Rainfocus portal based on attendee viewing criteria.
Mobile App – UX Influence Without Direct Ownership
The mobile app is a key onsite touchpoint and part of the broader event journey. While I did not directly design the app, I contributed UX feedback and ideas to help improve alignment with the rest of the ecosystem.
Contributions included:
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Suggestions to condense navigation and reduce redundancy
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Ideas around visual separation to clarify content types
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Raising consistency considerations between the app, website, and onsite experiences
This work reflects how I collaborate across teams and surfaces, contributing UX thinking even when I am not the primary owner.
MENU | ORIGINAL DESIGN
NEW DESIGN
DISCOVER | ORIGINAL DESIGN
NEW DESIGN
How This Connects to My Other Esri Case Studies
The digital agenda wall and kiosk projects dive deep into specific onsite moments. This work captures what connects them — the decisions, constraints, and systems that shape the full event experience.
Across platforms and tools, my focus is on continuity: making sure attendees understand what’s happening, what’s required, and what to do next as they move between digital and physical spaces.
Together, these projects reflect how I approach design at scale:
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Designing interactions with context, not in isolation
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Working within complex systems while advocating for user needs
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Creating cohesion across platforms, moments, and environments